I reworked some Don Draper quotes to include The Batman because it just struck me that Don Draper probably wouldn’t really like Batman, but he’d respect him or maybe he’d just try to use him as advertising material:
The reason you haven’t seen him is because he doesn’t exist. What you call The Batman was invented by guys like me, to sell guns. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I’m living like there’s no tomorrow, because there isn’t one.
This is the greatest advertising opportunity since the invention of The Batman. We can say anything we want.
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear of The Batman. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
Just so you know, the people who talk that way think that The Batman can do this. They take all this Batman crap and stick it in a briefcase, completely unaware that their success depends on something more than vigilantism and gadgets.
Listen, I’m not here to tell you about The Batman. You already know about The Batman. He either lives in your heart or he doesn’t.
Nostalgia - it’s delicate, but potent. Barbara told me that in Greek, “nostalgia” literally means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory alone. The Omega Sanction isn’t a spaceship, it’s a time machine. It goes backwards, and forwards… it takes us to a place where we ache to go again. It’s not called ANTI-LIFE, it’s called the carousel. It lets us travel the way a child travels - around and around, and back home again, to a place where we know are loved.